Jessica Safran is an entrepreneur, writer, visual artist, native New Yorker, and Executive Director of The Identity Shift Project. As an artist, she started experimenting with digital photography in the late 1980’s and never stopped. Prior to co-founding the Identity Shift Project, she ran BigVoice Unlimited, a digital marketing agency in NYC. She ran her own executive coaching and consulting practice for twelve years, and started an internal marketing program for technology products and services at the Federal Reserve Bank of New York. Earlier in her career, as VP Operations, Jessica grew T3 Media, Inc., one of the first and largest independent interactive agencies in New York City, where she was responsible for production and innovating service offerings. Currently, she’s creating a work-in-progress chronicling her stint with cancer, because even frightening stories have moments of beauty in them. She holds a master’s degree with honors from the Interactive Telecommunications Program at New York University’s Tisch School of the Arts, and holds a bachelor’s degree in Comparative Religion from Wesleyan University. Jessica lived in Berlin where she met her husband shortly after the fall of the Berlin Wall. They currently live in Brooklyn with their most important work-in-progress, their ten-year-old daughter.

Julie Hassett Sutton, photographer and first Collaborating Artist with The Identity Shift Project, grew up on the beaches of Florida, where her love of space, light and photography was born. In addition to co-founding the Identity Shift Project, she runs Frantic Studio with her husband and sought-after video director, David Sutton. Prior to that, she worked as Photo Director for Judy Casey, Inc., a photo agency representing commercial photographers. Early in her career, Julie was with ClampArt, a gallery that represents a wide range of emerging and mid-career artists with a specialization in photography. Julie is committed to using her art to help others. Clients include Global Kids, a non-profit that develops youth leaders for the global stage; ECPAT-USA, an organization working to eliminate the sexual trafficking of children, and Housing Works, which works to end the dual crises of homelessness and AIDS. Julie’s work has been featured in Fast Company Magazine, and Hey, Hot Shot!, a photo contest run by gallerist Jen Bekman. She was also a member of the now defunct Montana Artist Residency. Julie lives in Brooklyn with her husband and ten-year-old daughter where Julie’s exploration of space, light and everything in between continues.