| | Filed under Events.


We publicly launched The Identity Shift Project on Friday evening March 22, 2013 at Gilda’s Club NYC, the cancer support community. Given that we held the event on a Friday night, right before the spring break holiday, and Gilda’s Club stayed open just for our event (they close early on Fridays but they were awesome to accommodate us), we had fairly low expectations. Turns out we had a whopping 73% turnout when we expected less than 50% of registered attendees to show up. At our event, there there was great storytelling and conversation – which is one of the reasons we’re doing this to begin with!